In Austria, mass beauty and personal care is expected to show stable growth in current value terms throughout the forecast period. Colour cosmetics is closely aligned with fashion trends compared to other beauty and personal care products, and is therefore subject to fast-changing trends.
The cost of living is expected to remain high in Austria in the upcoming period and hence affordability will remain key to consumers when making purchasing decisions over much of the forecast period. Health and personal stores are likely to continue offering price promotions in the initial years.
Further segmentation is expected within mass hair care and mass bath and shower over the forecast period. Like premium brands, mass brands will expand their product offerings to address different hair types, fragrance preferences and more.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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