In 2023, mass beauty and personal care performed better than premium beauty and personal care overall. Due to economic stagnation and high inflationary pressure, premium products were hardest hit by falling demand as consumer demand shifted to cheaper brands.
Mass beauty and personal care is set to benefit from generally rising urban and young populations over the forecast period. A key avenue to growth in the demand for mass beauty and personal care is the rise of the population of urban women in professional employment.
Large categories mass skin care and mass deodorants are expected to register strong retail value (constant 2023 prices) CAGRs over the forecast period. Mass skin care is set to benefit from the performance of general purpose body care.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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