Mass beauty and personal care is expected to see only marginal constant value growth in 2024 as consumption returns to normal levels. Denmark’s weaker economy and the high costs of living facing consumers is also likely to put some pressure on sales during the early part of the forecast period.
Consumer demand for natural products and those considered to be safer when applied to the body will remain a key trend in mass beauty and personal care over the forecast period. The specific impact of this trend will vary depending on the category, but it is expected to bring more natural and organic products into the Danish market.
Major retailers in Denmark are expected to challenge mass brands over the forecast period as they ramp up their strategic efforts to develop private label beauty and personal care. As private label develops in terms of product quality new consumers will make the transition to these lines, with favourable shelf placement giving them another advantage.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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