At the end of 2023, local currency revalued by 23.11% against the US dollar, marking a milestone in the economic context and predicting a positive end to the year for the country's economy.
Mainstream brands in beauty and personal care face greater challenges as private label continues to grow, pushing consumers to try alternative options which emphasise their transparent packaging and the use of active ingredients such as niacinamide and retinol to appeal to consumers. In an expanding marketplace characterised by high levels of price consciousness, many consumers are likely to turn to the value proposition of private label players such as Farmatodo, which is strengthening its portfolio as a health and personal care specialist.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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