Mass beauty and personal care is set to remain the largest category compared to the premium segment over the forecast period. Nonetheless, with negative demographic trends in play sales of mass beauty and personal care will face a significant slowdown in volume growth.
Mass face masks which saw strong market penetration over the review period and increased its market significance is poised to become the fastest growing mass beauty and personal care category over the forecast period. Consumer demand for mass face masks is expected to remain significant driven by frequent new product launches and the changing beauty and personal care routines of consumer groups – Millennials and Gen Z.
E-commerce growth is set to remain stable over the forecast period. While it will undoubtedly steal some share from brick-and-mortar retailers, its overall growth will be highly beneficial to the growth of mass beauty and personal care in the upcoming period.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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