The future of RTDs in Ecuador appears bright, with a continued influx of new launches expected. The creative freedom the category offers in terms of formulations, alcohol content, and brand image makes it an attractive space for entrepreneurs.
Despite the growth of the modern retail channel, the traditional channel, with its vast network of independent stores, remains a major challenge for smaller RTD brands. Limited financial resources often hinder their ability to achieve widespread distribution across this extensive network.
The RTD market is poised for a wave of innovation that incorporates natural ingredients and ancestral knowledge. The use of ingredients like guayusa, a stimulating plant native to the Amazon region, and CBD, known for its relaxing properties, could revolutionise the category.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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