The pace of volume growth in RTDs is expected to pick up following two years of weak performance. Competition will bring the introduction of new flavours to sustain consumer interest in RTDs.
This mature category is reliant on frequent new product developments. Players will be keen to replicate the going out experience with various RTDs offering the most popular cocktails, especially with popular spirits like gun, rum and Tequila.
Traditional Latvian drinks made from local ingredients will remain popular in the forthcoming period, such as the variety of black balsam, which is often consumed as a mixed drink in the on-trade with tonic water. This popular national drink is well represented in RTDs, with an offering from major player Latvijas Balzams AS.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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