The Consumer Price Index rose in 2023, which is expected to have a direct impact on the tax on alcohol in 2024. This tax is expected to be passed directly on to the consumer.
As the Israel-Hamas War carries on, the on-trade market is expected to remain slow in 2024. Moreover, the war is expected to have a damaging impact on the Israeli economy even once it is over.
As the popularity of RTDs is expected to continue growing, more products are anticipated to be launched over the forecast period. The trend of drinking and making cocktails at home took off during the pandemic and RTD cocktails have experienced strong growth alongside this DIY trend, as it is easier and more convenient to buy a ready-made cocktail than it is to create your own.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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