RTDs is set to maintain dynamic but slowing total volume growth over the forecast period, with double-digit CAGRs both off-trade and on-trade. Although all categories are set to see growth, spirit-based RTDs is expected to witness the most dynamic performance, but some degree of stabilisation is expected.
The diversification of RTDs is set to continue, with the potential development of highballs that utilise spirits other than whisky. The market’s current fascination with RTDs presents a substantial opportunity to explore premium products that include not only whisky, but also wine, sake, and traditional Korean liquors.
Globally, RTDs holds a considerable share of sales in the alcoholic drinks industry. However, in South Korea, RTDs is relatively small, suggesting significant untapped potential.
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Understand the latest market trends and future growth opportunities for the RTDs industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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