In the forecast period, RTDs in Singapore is expected to see slow and stable total volume growth, with increases both on-trade and off-trade. RTDs address the demand for both lower and higher ABV drinks by mixing different ingredients and adding flavours.
There is a growing trend towards premium and craft RTDs, with local consumers willing to pay more for high-quality, well-crafted alcoholic drinks. This trend includes options with premium ingredients and sophisticated packaging.
More variety in packaging is anticipated over the forecast period. For instance, The Glenlivet, a Scotch whisky player, launched its new patented Vessl cap closure and mixing technology, which releases a burst of “natural” cocktail flavourings by twisting the cap.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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