RTDs in Mexico is set to see slow and steady total volume growth in the forecast period, with growth for both channels. In the off-trade, convenience stores is set to maintain its dynamic expansion throughout the country over the forecast period.
Over the forecast period companies are expected to continue developing their online platforms, by strengthening their product portfolios and investing in more efficient and friendly processes. Delivery is also expected to improve in terms of time frames and convenience for consumers.
In 2023, there were already two brands of RTDs containing cannabis (CBD) available in the Mexican market. One is California, offered by the company CBD Life, which claims to be a relaxing beverage, and the other is Rocket High, positioned as an energy drink flavoured with cannabinoids.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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