RTDs remains a relatively small category but it is still seen to have strong growth potential. Over the forecast period, RTDs is projected to see steady growth in both on-trade and off-trade volume terms in line with the fashion for experimenting with new flavours and mixes.
As consumers show a growing interest in mixology this should encourage players to launch a wider variety of cocktail options within RTDs, such as pina colada or margarita. More soft drinks players and spirits manufacturers could also look to team up to launch collaborative products following the success of Jack Daniel's & Cola, with these having established followers.
Non-alcoholic RTDs remains a category with negligible sales. However, with other products such as non-alcoholic beer and non-alcoholic spirits seeing strong growth in 2023 there is clearly an appetite for new non-alcoholic drinks options.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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