In 2019, 55% of Bulgarian adults had a BMI over 25, classifying them as obese. Recent observations have shown that this number is expected to increase in the foreseeable future.
Bulgarian consumers are expected to turn to meal replacement products as practical alternatives to more traditional meals during the forecast period, as these products provide a nutritionally balanced option that can be consumed on the go, aligning with the growing need for quick and accessible solutions. The versatility of meal replacement products appeals to a broad consumer base, since they can be tailored to various dietary preferences.
In 2022, the Bulgarian News Agency conducted face-to-face interviews with over 1,000 participants, 23% of whom stated that they engage in some sort of physical activity, the vast majority being aged 15 to 29. The growing fitness culture among younger demographics in Bulgaria, characterised by an increased emphasis on physical activity and healthier lifestyles, is likely to reshape consumer behaviour and preferences.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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