Health, wellness, and aesthetic concerns are set to drive growth in the landscape over the forecast period. However, weight management and wellbeing will continue to be a niche landscape, primarily sustained by affluent consumers with the financial capacity to invest despite the escalating cost of living.
Counterfeit and substandard weight management and wellbeing products are widely available. Numerous products assert their efficacy in aiding weight loss, with some making unrealistic claims regarding rapid results within an unreasonable timeframe.
Cultural norms and expectations are changing, particularly among Generation X consumers, leading to a growing trend where women want to achieve a slimmer physique. The increasing number of women entering the workforce has increased purchasing power to invest in weight management products.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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