Weight management and wellbeing will continue to face challenges during the forecast period, with consumers generally adopting more holistic and preventive approaches to health and wellbeing. Supplement nutrition drinks is set to be the one bright spot, with sales likely to be boosted by the ageing of the Finnish population.
OTC obesity is expected to see the steepest decline over the forecast period. There is only one product in the market currently and its sales have been trending downward during the review period, with this expected to continue in the forecast period.
Competition from packaged food and sports nutrition is expected to adversely affect sales of the meal replacement category in the forecast period. These areas are seeing the prominent health and wellness trend exert an increasing influence on new product development and are set to see much more innovative launches than the weight management category.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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