Weight management and wellbeing is expected to struggle to generate positive sales growth over the forecast period and this is set to be largely due to the widely held perception that weight management and wellbeing products are artificial and ineffective. Such negative perceptions of the category are becoming more common and this means that it will be very difficult to overcome the challenges that they present.
Another factor that is expected to act as a constraint on growth rates in weight management and wellbeing during the forecast period is the fact that direct selling accounts for a relatively high proportion of category sales. Many Norwegians remain highly sceptical about direct selling companies and the selling methods that they employ, with consumer concerns centring both on the ethics of these types of businesses and the quality and potentially questionable value for money of the products that they sell.
While weight management and wellbeing is unlikely to suddenly overturn its current long-term sales declines and become a dynamically growing consumer health category before the end of the forecast period, opportunities do exist for companies and brands that are prepared to respond to contemporary consumer trends to carve out a niche among consumers that are interested in losing weight. Norway’s obesity rate is already quite high and it is set to continue increasing, with the rising numbers of overweight and obese people among the local population presenting ideal preconditions for sales growth.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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