Gen Z consumers are increasingly relying on social media for nutrition and diet trends and, amidst the popularity of diets such as keto, intermittent fasting and paleo, there is little interest in weight management and wellbeing products. This is mostly affecting weight loss supplements.
While many younger consumers are losing interest in weight loss, they are, nonetheless, becoming increasingly interested in wellbeing and conscious about nutrition. Manufacturers of weight management and wellbeing products will be forced to adapt in order to retain sales.
Given that, within sports nutrition, there are multiple products being launched that are targeted at weight loss, competition between the two categories, sports nutrition and weight management, will intensify during the forecast period. This is set to mostly affect meal replacement as consumers are increasingly using sports protein powder as a meal replacement option.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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