Meal replacement products are expected to enter the Tunisian market over the forecast period. This can be attributed to the growing trend among nutritional doctors in recommending these products to their patients.
Rising obesity levels are likely to remain a significant concern in Tunisia over the forecast period, with this being primarily attributed to the high fat and carbohydrate content found in the typical Tunisian diet. The rates of obesity and overweight are projected to increase further in the forecast period, largely driven by the growing consumption of fast food and convenience meals.
Advertising through social media platforms like Instagram, Facebook, and TikTok has become a key strategy for businesses operating within weight management and wellbeing, with this behaviour likely to accelerate during the forecast period. These platforms have gained immense popularity and have a wide user base in Tunisia, making them effective channels for players looking to reach and engage with their target audience.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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