Weight management and wellbeing is set to record moderate retail value and volume growth over the forecast period as continued market penetration of new brands and products is set to further boost the performance of the category. The development of e-commerce will also contribute to further diversification and allow products to reach more consumers across the country.
Slimming teas should record the fastest growth in weight management and wellbeing over the course of the forecast period. The growing and ubiquitous presence of new brands and the relatively low cost of advertising these products locally are set to help the category outperform others in the period to 2028.
Some consumers are shifting their focus from losing weight to looking to lead a healthy lifestyle and therefore paying more attention to the nutritional content of what they eat and educating themselves on sustainable, healthy eating habits, rather than just focusing on losing weight. This could have a dampening effect on weight management and wellbeing products over the forecast period, as consumers look for more natural, simple ingredients.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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