Weight loss products in the strictest sense of the term might suffer over the forecast period from a lack of trust in their efficacy combined with high prices. Many consumers do not really believe in these products and would be inclined to experiment with them only in a favourable economic context, pushed by curiosity.
As part of the holistic approach to healthier living, and in particular to weight management, there are a rising number of Portuguese consumers practising sport on a more regular basis. This trend expected to continue over the forecast period.
The importance of body image and the pressure to “get into shape” was already an emerging trend prior to COVID-19, with this being encouraged by social media and rise of the “selfie” culture. Moreover, a younger generation of consumers, already hooked on their smartphones, spent even more time on social media during the pandemic, supported by the meteoric rise of TikTok, which is rapidly becoming the go-to social media platform for Gen Z and Millennials.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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