As the inflationary pressures on the economy and consumers’ budgets are set to ease in the forecast period, all weight management and wellbeing categories are predicted to see positive retail volume and value (constant 2023 prices) growth. This performance is facilitated by a population that is more attentive to health and wellbeing in the wake of the COVID-19 experience.
While the desire of consumers to quickly lose so-called “lockdown weight” is set to remain an important driver of demand in the short term, overall expansion is expected to be primarily fuelled by longer-term trends. These include rising obesity rates and a growing 65-year-old-and-over population in Kazakhstan.
Meal replacement is set to remain a go-to product among weight management and wellbeing adherents. The key selling point of meal replacement products is that they can help people to lose or better control weight, while still ensuring all of their essential nutritional needs are met.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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