Weight management and wellbeing will face much weaker volume and value growth in the upcoming period. Products will remain the preserve of more affluent consumer groups, who are also keen to adopt healthier eating regimes.
Kenyans are becoming more health-aware and are taking up more active lifestyles, a trend that was bolstered by the pandemic. The middle-classes are those most inclined to visit gymnasiums, whilst lower-income consumers typically play sports.
In the forecast period, pharmacies will face persistent challenges, but will remain the primary distribution channel for weight management and wellbeing products. E-commerce is poised to make advancements as consumers increasingly prefer purchasing weight loss products online due to feelings of embarrassment and valuing the anonymity afforded by online transactions.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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