Sales of butter and spreads are expected to experience a rebound in retail volume terms over the forecast period, driven by the recovery of employment and purchasing power. An improved economic climate will also encourage not only leaders but also smaller and medium-sized players to develop new alternatives to attract local consumers.
Historically, the demand for cooking fats was concentrated in the interior of the country and, despite being by far the cheaper alternative to butter and spreads, even during periods of economic constraint, sales failed to expand. A limited portfolio and lack of innovation played a negative role over the review period, and this is not expected to change in the short term.
Over the review period, the penetration of private label options was irregular, but this is expected to change in the coming years. Several well-known brands, such as Casanto or SanCor, participated in the national programme Precios Justos, offering affordable prices, and many retailers avoided investing in private label options.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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