Butter is projected to maintain a positive growth trajectory in both volume and value throughout the forecast period. This growth is driven by the widespread availability and diverse range of high-quality butter products, coupled with the common belief that butter with a fat content exceeding 82% is inherently natural.
The forecasted further increase in butter prices is likely to necessitate continued reliance on discounts and promotions to sustain demand. As consumers face higher prices due to rising costs and broader macroeconomic factors, discounts and promotional offers will be essential in maintaining consumption levels.
Despite a general trend towards health and wellness, categories such as lactose-free, reduced-fat, and reduced-salt butter are expected to remain underdeveloped in Georgia. This is largely due to the conservative perception of butter as a traditional product, expected to contain animal fats and proteins.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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