Changing consumer preferences, largely driven by the health and wellness trend, are expected to play a decisive role in shaping future demand for butter and spreads in Slovenia. Over the forecast period, retail volume sales in the category are likely to stagnate as consumers continue to reduce their consumption of saturated fats.
Margarine and spreads are projected to remain the fastest-growing category within butter and spreads over the forecast period. In contrast, cooking fats, which saw a decline in 2024, are expected to continue on a downward trajectory, making them the weakest performer within the broader butter and spreads category.
The functionality trend is expected to remain a key driver in the butter and spreads category over the forecast period, as consumers increasingly seek out products with added nutritional benefits. Spreads that contain vitamins, minerals, and other functional ingredients are likely to become more popular, particularly as health-conscious consumers continue to prioritise nutritional value in their purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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