There will be further growth for private label over the forecast period. Consumers will increasingly opt for the price/quality combination of private label offerings.
Manufacturers will diversify beyond the traditional 250-gram blocks of butter. Recent launches include a roll of herb butter of 125g from Meggle, as well as 20g block of butter from Dukat.
There will be a focus on low fat margarine. This shift towards a healthier positioning aligns with the growing trend of prioritising nutritional benefits and reducing fat intake among consumers.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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