Butter and spreads is set to see continuous expansion in both retail volume and current value terms in the Philippines over the forecast period. Butter, which is perceived as a premium product, is anticipated to experience steady retail value growth, driven by its association with quality, especially in urban areas, where Western-influenced cuisine and baking are gaining popularity.
Smaller pack sizes of butter and spreads cater to the needs of price-sensitive consumers, who may find larger packs cost-prohibitive, offering an affordable entry point for households that want to incorporate butter and spreads into their cooking and baking without a significant financial commitment. The 100g pack size particularly appeals to smaller households, individuals living alone, or those who use butter and spreads sparingly, and prefer not to invest in larger quantities which might go unused.
In the Philippines, the healthy indulgence trend, and premium butter and spreads are expected to grow, driven by a combination of government regulation and the rising wellness trend amongst consumers. The government’s increasing focus on public health, which includes initiatives to reduce the consumption of unhealthy fats, has led to a push towards healthier alternatives.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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