Marginal volume growth is anticipated in butter and spreads driven by low purchasing power. The cost of living will remain high at the start of the forecast period due to uncertainties regarding energy, fuel and food prices.
The popularity of butter is expected to remain high because of the traditional consumption and domestic production but the high price is expected to pose a challenge to volume sales. We also expect to see renewed shelf placement for butter over the forecast period, which is expected to increase under the new Milk and Dairy Products Law no.
Margarine has managed to withstand recent damage to its image due to some products containing a high level of trans fatty acids, with these considered as harmful for human health. Margarine’s ability to escape this categorisation is due to the efforts made by leading Upfield Holdings BV (GBO) with its Delma, Rama, and Becel brands, which are 100% free of partially hydrogenated fats, a source of trans fatty acids.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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