Butter and spreads offers significant opportunities for future development as brands seek to enhance the home dining experience and capitalise on the growing demand for convenience and artisanal products. One interesting development is the introduction of squeezy formats, which offer a convenient and user-friendly way to enjoy butter and spreads.
As awareness of dietary health and environmental impact continues to rise in the UK, both dairy and plant-based butter brands are looking to benefit on these trends by aligning their products with consumers’ changing preferences. Health consciousness is driving a critical re-evaluation of product ingredients, particularly in the context of the ongoing debate around ultra-processed foods.
Following a surge during the pandemic years, e-commerce’s share of distribution for butter and spreads has been declining since 2023, as consumers struggle with inflationary pressures, challenging volumes and overall spending patterns. Nevertheless, value sales through the channel remain significantly higher than pre-pandemic levels as consumers increasingly prioritise convenience, and online shopping platforms have become integral in meeting this demand.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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