With a high proportion of Taiwanese consumers preferring to dine out, the return to normalcy in the post-pandemic era has seen most people revert to their pre-pandemic high-frequency dining out habits. This is especially true for dishes that typically use butter, such as Italian pasta, steaks, and baked goods/foods, which are not common choices for the average consumer when cooking at home, especially among older adults or housewives.
Due to its long-term association with trans fats, margarine has long been considered unhealthy in Taiwan. Additionally, most Taiwanese consumers eat breakfast outside the home, with only young students or price-sensitive consumers opting for margarine as a breakfast spread due to its affordable price, which has led to an increase in the popularity of budget margarine products.
Costco has been one of the few beneficiaries from the pandemic and the subsequent high inflationary environment, with many brands and products gaining consumer attention and preference after being stocked in its stores. Among these is Kirkland butter.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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