Local players will continue to highlight the domestic origin of their products to boost consumer loyalty as Swedes increasingly support the local economy and employment. Arla’s newly launched Bregott spreads are presented in packaging sporting the symbol which guarantees that the product is made from 100% local Swedish ingredients.
Packaging will see sharper focus from players in terms of design, size variation, and sustainability. The Bregott brand, for the first time since its launch in 1969, has updated the sizes of its packaging to better meet the needs of today's households, with the launch of three new formats of 250g, 500g and 750g.
Sustainability will continue to be in the more central position in marketing as well as product and packaging improvement. For example, the Lätta brand points out that its margarine is a smart choice for the climate and the environment because its plant-based products have a significantly lower impact on the climate than milk-based alternatives such as butter.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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