There is expected to be a growing focus on health and wellness over the forecast period, including when it comes to butter and spreads. Among the various health and wellness claims, lactose free butter is seen to have the brightest growth prospects.
Manufacturers are expected to focus on minimising the impact of inflation and rising production costs on their product prices in order to maintain demand and to support local consumers during these challenging times. For example, some players may offer more economical larger packs (eg 400g), while others could deploy shrinkflation strategies (eg 180g packs instead of the more regular 200g) to make prices more affordable.
Margarine is expected to maintain the perception of being an ingredient for cooking and baking rather than for use as a spread because of its unhealthy image, especially among more health-conscious younger generations. However, players could look to alter these perceptions and attract new consumers through offering healthier and more innovative products, as well as interesting innovations, with the category seen as rather old-fashioned.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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