Eye care is expected to see a positive performance in both volume and value terms over the forecast period. However, the intensification of competition in the category, which is seeing the expansion of local player, Verman, and the emergence of a private label offer, is likely to serve to dampen value growth to some extent.
Standard eye drops are expected to gain an increasing proportion of their sales through grocery retailing outlets during the forecast period. While there were just a few products available through grocery retailers in 2023, the range of the offer is set to expand notably during the forecast period, as a growing number of consumers routinely purchase standard eye drops.
It is likely that new products will enter the allergy eye care category during the forecast period, as there are still very few products available. In 2023, most products are still basic allergy eye relief products, but consumer interest in systemic allergy relief products available in convenient formats and offering fast and long-lasting relief is growing.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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