Eye care is expected to register strong retail volume and current value growth over the forecast period, with sales underpinned by increased screen time leading to dry eyes and a higher number of people suffering from allergies. Standard eye care is by far the largest product area and the ongoing use of screens is set to continue over the forecast period, leading to widespread ocular discomfort, with many consumers seeking relief from dry and strained eyes by using eye care products.
Standard eye care is expected to continue posting high growth throughout the forecast period, as people continue increasing screen time. Children are increasingly using screens such as smartphones from very young ages, with the collective amount of screen time rising and causing dry eyes.
There has been an ongoing shift towards preservative-free eye care over the review period. The eye is a very vulnerable part of the body and many consumers believe that products with natural ingredients will provide more gentle care than products which are seen as either chemical or artificial.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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