The number of consumers with allergies to dust, make-up products or pollen is growing year-on-year, together with rising awareness of eye care products. As summers continue to become warmer and longer, the pollen season, and, therefore, allergy season, is also becoming longer and more severe.
Preventive eye health habits are low amongst Romanian consumers, especially when it comes to children. Parental control over the screen time of children and teenagers tends to be reduced at an earlier age, and young consumers often lack proper eye health checks and prevention habits.
No significant change is expected in the distribution of eye care products during the forecast period, with pharmacies set to remain the main channel. Many Romanian consumers still rely on the advice of the pharmacist when choosing consumer health products, including eye care ranges.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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