Standard eye care will continue to drive overall category sales in South Korea over the forecast period. As the use of digital devices becomes more widespread, resulting in greater incidence of dry eye, eye aging has become a common concern for people of all ages, and brand strategies that specialise in "eye health management" can be expected to receive greater attention.
While hyaluronic acid eye drops are categorised as ETC in South Korea they are also sold over-the-counter (OTC). However, the Ministry of Health and Welfare is considering excluding them from the ETC category in 2023, which has significant implications.
Standard eye care purchased over the counter offers easy accessibility and affordability to many consumers.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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