Eye care is poised to register solid growth in volume and current value terms throughout the forecast period, with the standard and allergy categories projected to expand consistently. Overall demand will continue to be lifted by the increasing incidence of eye problems associated with excessive screen time, population ageing, greater exposure to pollen and other allergens, environmental pollution and the wearing of spectacles and contact lenses.
As part of its wider efforts to improve health standards among the population, over the forecast period it is expected the Moroccan government will provide more funding for awareness campaigns and other projects to educate people about common eye problems and how they can be treated or prevented. Investment in such activities is also likely to be forthcoming from NGOs and associations representing the pharmaceutical industry.
Because the eyes are particularly sensitive organs, many consumers are wary of treating associated problems with medications that contain synthetic preservatives and other potentially harmful chemicals. This should encourage more players to launch eye care products with gentler formulas that mainly or exclusively comprise natural ingredients over the forecast period.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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