A key growth driver of standard eye care has been the Saharan dust carried over to Greece by wind. This is a phenomenon that has been affecting Greece annually at the end of the review period and has become a significant reason for an increase in sales of products to tackle dry eye.
Standard eye care is also increasingly benefiting from the increased incidence of digital eye strain amongst Greeks caused by the dramatic rise in screen time. This trend was particularly strong during the COVID-19 crisis when people were forced to turn to digital channels to engage in a wide range of activities, including socialising, work, study, entertainment and shopping.
Greece’s population is ageing and this is offering lucrative opportunities for the growth of eye care. Companies are increasingly investing in targeting consumers directly and, overall, the shift towards marketing activities that are targeted to consumers is set to gather pace over the forecast period.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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