Eye Care in Italy

September 2024
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Eye Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Eye Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Eye Care in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Eye Care in Italy?
  • Which are the leading brands in Eye Care in Italy?
  • How are products distributed in Eye Care in Italy?
  • How has the regulatory and operating environment for Eye Care changed in Italy?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Eye Care in Italy - Category analysis

KEY DATA FINDINGS

Early spring allergies prompt eye care sales growth, but artificial tears retains lead in the category
Ageing population and digital habits lead to dry eye issues fostering demand for eye care products
Contact lens surge drives demand for eye hygiene and moisture products
Ageing population trend in Italy expected to increase demand for anti-degenerative supplements and senior-oriented eye care solutions
Elevated air pollution levels in Italy poised to drive demand for protective eye care products
Increasingly active lifestyles in Italy expected to drive demand for sport-specific and allergy relief eye care products
Table 1 Sales of Eye Care by Category: Value 2019-2024
Table 2 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Eye Care: % Value 2020-2024
Table 4 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 5 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

Consumer Health in Italy - Industry Overview

Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources
The following categories and subcategories are included:

Eye Care

  • Allergy Eye Care
  • Standard Eye Care

Eye Care

This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Eye Care research and analysis database.

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