Eye care is projected to remain one of the more dynamic consumer health categories in New Zealand over the forecast period, with growth expected to maintained in both retail volume and current value terms for both categories. One major factor that is likely to drive demand is the increasing amount of time that New Zealanders are spending using digital devices.
A significant ailment affecting older people is dry eyes. Lack of moisture in the eyes leaves them vulnerable to bacteria, which would typically be cleaned out by tears.
The effects of climate change have been topical and newsworthy in New Zealand in recent years, due to increased levels of flooding and extreme weather events. While these events directly impacted the eye care category through increased supply chain and logistics costs, which drove unit price growth in the category, the impact of climate change on eye care is being felt in other ways, and this will continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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