As consumers turn to vitamins and dietary supplements in order to support eye health, alongside seeking more natural products overall, there is expected to be an increasing presence of sophisticated products in standard eye care in the forecast period. Eye care products with the addition of vitamins A, E and B and extra moisturising formulations with higher dosages of hyaluronic acid are likely to receive greater attention from consumers.
Older consumers tend to be more likely to experience eye strain due to the deterioration of the muscles that control eye movement. They also tend to suffer more from dry eye disease.
Consumers increasingly seek medical help from a doctor with regard to their eye health, instead of experimenting with self-medication. Moreover, Turkish consumers have started to place higher importance on a sufficient vitamin and mineral intake, either through supplements or a healthier diet, for eye health and other benefits.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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