Consumer interest and demand for hair care products is projected to remain high throughout the forecast period. Steady yet low growth is expected in this mature category, in both volume and constant value terms.
As climate change remains a pertinent issue and of growing concern to consumers, sustainability is most certain to remain high on the strategic agenda for hair care players. Consumers will continue to be aware of and interested in more sustainable packaging materials, as well as ingredients that are less harmful to nature.
Hair styling is expected to remain prominent in the upcoming period, with both men and women seeking out innovative and effective styling agents. The demand for styling agents is expected to remain strong as consumers spend more time creating their chosen hair styles.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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