Sales of hair care is set to grow very slowly over the forecast period, mainly due to price inflation which will stifle volume sales to an extent. Growth of major categories, such as shampoos, will be limited due to the shrinking consumer base and overall maturity.
One of the major local beauty and personal care brands – Dzintars – has repositioned its brand from being a purely fragrance brand to offering a broader beauty and personal care portfolio. Dzintars is positioned in the upper-medium price segment with hair care being one priority, including launches of products such as serums, as well as shampoos and conditioners.
The popularity of hair salons may be hampered during the ongoing period of economic uncertainty, with consumers put off by the price of professional services. Therefore, some consumers may shift towards the purchase of salon professional hair care products sold at modern retail stores and beauty specialists.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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