The economy is set to improve across the forecast period, with inflation reaching low numbers and the Irish GDP set to record positive growth rates. While this will improve expenditure, it will also lead consumers to return back to beauty salons, challenging growth in areas such as colourants.
With the continuing rising interest in health and wellness post-COVID-19, there is a growing awareness surrounding hair and scalp health. Consequently, an increase in products tackling scalp health is set to be launched over the forecast period.
The latest trends in TikTok, including those showcased by local influencers such as Miriam Mullins, show them mixing both premium and mass hair care products to address their hair care needs. This could be a source of innovation across the forecast period.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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