The recovery in consumer purchasing power is likely to have a positive impact on hair care sales over the upcoming period. First and foremost, consumers are likely to shower more frequently and use shampoo and conditioners on a more regular basis.
The clean beauty trend is set to remain relevant with consumers favouring products featuring natural ingredients. Growing demand for products that are designed for specific types of hair, will drive sales of conditioners and premium shampoos.
As consumers become more confident with spending once again, and the negative effects of inflation gradually subside, sustainability-driven innovation is likely to see increasing relevance. There will be rising demand for products sold in recycled packaging and refills, but also a shift towards powder and solid products within shampoos.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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