Overall category progress is likely to be witnessed mainly in terms of product developments during the forecast period, with natural and botanical ingredients expected to expand. Other important ingredients set to become more prevalent throughout hair care are jojoba oil, sunflower seed, biotin, macadamia, spirulina and vitamin E.
Clean beauty concepts and organic and natural product trends will shape development over the forecast period, supporting continued strong growth for hair care. A key player tapping into these trends is Lolane.
Premiumisation will be another key growth driver for hair care throughout the forecast period, with high-value products seeing increased sales. Several mass brands are anticipated to work on introducing new variants with premium ingredients, creating a premium perception for their products among target audience.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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