The anticipated rise in demand for speciality shampoos, including sulphate-free and paraben-free options, in the upcoming period is driven by the growing awareness among Tunisian women about hair care. This heightened awareness encompasses various aspects of hair health and maintenance.
Conditioners and treatments are poised to experience the highest value growth over the next period, driven by increased awareness among Tunisian women about the benefits of these products. Historically, only a few imported brands were available at high prices, limiting accessibility for many consumers.
Hair care, as a product area, is poised to undergo further fragmentation in the upcoming period, characterised by significant growth in both value and volume. This market has demonstrated dynamism and development, with numerous success stories from both domestic and international brands in recent years.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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