Hair care will register healthy constant value and volume over the forecast period. However, as long as inflation remains high, there will be little brand loyalty, and consumers will make purchase decisions based on price.
Consumers will increasingly prefer specialised products, especially those that follow a step-by-step routine. 2-in-1 items are not particularly popular in Azerbaijan, used mainly by men, and women generally prefer a series of products that complement each other, which they believe results in more effective hair care.
Salon professional hair care is expected to register the highest volume growth over the forecast period, both through retail channels and also hairdressing salons. Many consumers indulged in high quality hair products during the pandemic, and some of these consumers will continue this habit over the long term.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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