Many consumers are particularly concerned about whether the product can clean the scalp, improve hair fluffiness, and control oiliness. Unlike face and body cleansing products, consumers are willing to pay higher price for hair cleansing products, ranged from NT$300-$800.
Shampoos are no longer limited to basic cleansing, with brands incorporating repair and serum ingredients. While shampoo cleans the hair, it is expected to moisturise hair and maintain the health of the scalp.
Scalp care is expected to be a key trend in hair care over the forecast period as consumers increasingly prioritise hair and scalp health and seek out specialised professional solutions to address specific concerns. Brands have been responding by launching more professional products with a single focus, while the popularity of 2-in-1 products has been declining and is expected to continue to decline in the forecast period.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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