Hair care has reached a mature stage, and is expected to experience solid but more moderate growth in South Korea in the forecast period. Amongst hair care products, hair loss treatments and medicated shampoos are anticipated to see the strongest increases moving forward.
According to Euromonitor’s Beauty Survey, mentioned above, 30% of respondents wanted to purchase hair care products which suit their hair type, and 27% wished for hypoallergenic features. 27% and 23% asked for value for money and low price merits respectively.
Top players such as LG Household & Health Care, AmorePacific, and Aekyung Industrial are expected to maintain their leading positions in hair care over the forecast period, with the top five companies set to continue to account for more than half of value sales. Meanwhile, Wyatt Corp’s Dr For Hair brand has been performing well, and by expanding its focus from scalp care to include hair moisturising features, the brand may achieve further category penetration.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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